Head of Brand and Marketing

Kharkiv IT Cluster is an international technology community operating at the regional, national, and international levels, bringing together business, education, and professional communities around the development of the technology business ecosystem.

We launch large-scale programs, develop professional communities, and build an environment where strong teams grow and new opportunities emerge.

We are currently actively scaling — and looking for someone who will build a cohesive brand system and strengthen the marketing function during a growth phase.

This is a strategic role for someone who thinks systemically and sees the brand as a growth tool. You will be responsible for the integrity of the Kharkiv IT Cluster ecosystem brands and its initiatives, as well as for developing the marketing function that drives recognition.

Requirements

Our candidate is someone who:

• has 3+ years of experience in brand or marketing roles;
• thinks strategically but knows how to deliver results;
• has experience building or transforming a brand;
• can work with complex products or ecosystems;
• has a strong sense of taste and attention to detail;
• can set tasks and manage contractors; is comfortable in a fast-growing environment.

Responsibilities

• Form and implement the brand strategy of Kharkiv IT Cluster.
• Build the brand and product architecture of the ecosystem.
• Define positioning, tone of voice, and key messages.
• Ensure the integrity of the visual and communication system.
• Coordinate marketing activities and campaigns.
• Recruit specialists for the team.
• Set tasks and coordinate contractors.
• Strengthen brand recognition at the national and international levels.
• Implement brand and marketing effectiveness metrics.

Would be a plus

• Experience with multi-product or platform brands;
• international experience;
• experience working with professional communities.

Work conditions

• Remote work or office work during Ukrainian business hours.
• Competitive compensation and professional growth opportunities.
• Real impact on building a brand system during a scaling phase.
• Ambitious tasks at the national and international levels.
• A strong team that supports each other and moves fast.