How to package the value proposition for service and product IT businesses for investors and sale...

09 October 2023 y.

Recently, a series of workshops called "Pitch for startups" took place during which the topic of "How to package the value proposition for service and product IT businesses for investors and sales?" was discussed. During the practical workshop, participants had the opportunity to practice and receive feedback and recommendations from the speaker, Veronika Korzh, a startup founder, investor, mentor, co-founder, and CEO of GeekPay. The series of workshops "Pitch for startups" is implemented by Kharkiv IT Cluster with the support of the USAID Competitive Economy of Ukraine Program.

Why is it important now?

It is currently essential to discuss our preparations for a new stage of growth and development. Several key factors make this moment exceptionally relevant and important for us. It is also important to note that this moment can be an opportunity for Ukraine to showcase its true potential in business and innovation to the world. We have a chance to prove that Ukrainian businesses are not just words but a real force ready to change the global economy.

Investment Deck, Sales Deck, M&A Deck

Investment Deck

This is a very serious presentation with the main goal of attracting investments. Its structure can be quite simple, but it is important to deeply think about how to best present your product or idea. This presentation should build trust in you as the founder and show investors the potential of your project. Variations in the structure and content of the Investment Deck may arise during preparation as it is crucial to emphasize the key advantages of your product or company.

Sales Deck

In this case, the main goal is to talk about your business and product for the purpose of sales, not just attracting investments. You need to explain how your product solves customers' problems and how they can benefit from your offering. In the Sales Deck, it is important to determine how exactly you plan to achieve your goals and what results you aim for.

M&A Deck (Mergers and Acquisitions Deck)

This presentation differs from the previous two as it is aimed at potential partners or companies considering you as a possible partner for a merger or acquisition process. In this case, it is important to demonstrate how your company can complement or increase the value for a potential partner. You must create trust that cooperation with you will be beneficial for all parties involved.

"It's important to remember that regardless of the type of deck, your main goal is not only sales or attracting investments but also building trust. Sales are just part of the process, and it's important for your partners to believe in you and the potential of your business. Therefore, your communication should be oriented towards this aspect of trust, not just selling a product or idea," shares Veronika Korzh.

Structure of Investment Deck

• one-liner (briefly about what your product or service does)
• problem or why now (the problem your product or service solves)
• solution (the solution you offer and how it differs from others)
• business model (how you make money)
• traction (your customers, numbers, everything that confirms your solution)
• the team (the team, roles, and expertise)
• the ask (what you need the money for)

A simple and clear structure helps investors quickly understand your company and make decisions about investments. Carefully considered information and a persuasive presentation can help you attract investors and secure the necessary funds for the further development of your business.

Structure of Sales Deck

• one-liner (briefly about what your company does)
• company overview (who you are and what you focus on, team, history, and expertise)
• case studies (how you have already helped someone)
• business model, contract flow (how you make money and why you chose this model)
• testimonials (your clients, numbers, everything that confirms your solution)
• offers or special deals (team, roles, and expertise)

Including these key elements in your Sales Deck will help you effectively communicate your proposition and convince potential customers of your competence and the value you offer.

Structure of M&A Deck

• one-liner (briefly about what your company does)
• company overview (who you are and what you focus on, team, history, and expertise)
• case studies (how you have already helped someone)
• business model, contract flow (how you make money and why you chose this model)
• testimonials (your clients, numbers, everything that confirms your solution)
• offers or special deals (team, roles, and expertise)

The M&A Deck is an important tool for companies considering M&A operations. A well-structured and informative presentation helps attract investors and buyers, as well as create a positive impression of the company and its business. Preparing an M&A Deck requires a thorough analysis of finances, business models, and the team to convince potential partners of the value of your business. 📹 If you didn't have the opportunity to join the event in person or want to review it, you can follow the link. The event is available on the Kharkiv IT Cluster YouTube channel. Join the Cluster in the Cloud project — become part of a progressive community, receive unique offers, and access cluster services available only to participants.