Open IT: Strategic Marketing Communications in IT

Kharkiv IT Cluster continues the season of practical Open IT workshops! The next webinar from Kharkiv IT Cluster and Telesens will reveal how to build a comprehensive marketing system and set up audience touchpoints to make your communications deliver results.

📅 October 22 at 17:00
🎤 Speaker: Valentyna Nesterova — Head of Marketing at Telesens
💸 Participation is free, registration is required: https://forms.gle/JMThrZ3NhSVsjqBy8

What will we discuss?

▫️ Architecture of marketing communications
▫️ Setting up touchpoints
▫️ Measuring effectiveness

Webinar topics:

🔹 What influences communication effectiveness?
🔹 How to choose channels and set up touchpoints
🔹 The difference between Multichannel and Omnichannel
🔹 How to measure the effectiveness of a communication strategy

💫 Join us to gain practical insights into systematic marketing in IT and learn how to build communications that truly work!

Reminder

Open IT is an educational open-space project by Kharkiv IT Cluster, where you can join free workshops from leading IT industry experts.