ITBridge: Assess Your Company’s Readiness to Enter the EU Market at the First Go-To-Market Bootcamp Workshop

Are you planning to scale to the EU market but not sure where to start?The first Go-To-Market Bootcamp workshop will help you take an honest look at your company’s readiness — and create a clear action plan.

January 27 | 10:00–12:00 (CET) | Online | Free of charge

👉 Registration: https://forms.gle/RDJZY9u5H3xrTH4TA

In two hours, we will cover:

• What truly holds Ukrainian IT companies back from successfully entering the EU market
• How to assess your resources, risks, and entry barriers
• How to build a B2B sales funnel tailored to European clients
• Which tools actually work: cold outreach, tenders, referrals
• How to align marketing, product, and sales before entering a new market

Speaker

Núria Escofet — founding partner of N&N Consulting. She has extensive experience in international sales, market development, and export strategy.

Marc Prat — international trade consultant and trainer with 30+ years of experience supporting SMEs and entrepreneurs. He has led internationalisation projects at the Barcelona Chamber of Commerce and Barcelona Activa and collaborates on European initiatives. Associate Professor at Geneva Business School and accredited advisor for ACCIÓ.

Cristina Corominas — consultant at N&N Consulting, specialising in internationalisation, international sales, and export strategy. She supports SMEs across various sectors in market entry, strategic planning, and the implementation of commercial actions for growth in European and international markets.

N&N Consulting is a company specializing in sales and export outsourcing services. It supports SMEs in the initiation and development of their internationalization process, helping them prepare to operate in international markets, define a clear export strategy, and increase their global sales.

Who is this workshop for?

Ukrainian and European IT companies. Especially relevant for executives, business developers, marketers, and international growth leads.

What’s next?

This is the first of 8 Go-To-Market Bootcamp workshops within the ITBridge project. 

Companies that attend at least 60% of the program will receive a certificate confirming their systematic preparation for operating in the EU market.

Organizers and partners

The course is organized by Kharkiv IT Cluster, Transilvania IT Cluster, Cluster Digital de Catalunya, Dnipro IT Community, and Odesa IT Family as part of the ITBridge project — a strategic initiative aimed at strengthening cooperation between the European Union and Ukraine in the digital sector.

The ITBridge project is funded by the European Union through the Single Market Programme under Grant Agreement No. 101196018. The views and opinions expressed are those of the author(s) only and do not necessarily reflect the position of the European Union or the European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor the granting authority can be held responsible for them.