🚀 Scale Your IT Business Across the EU! Free “Go-To-Market Bootcamp” for Ukrainian & European IT Companies

Ready to enter or strengthen your presence in the European Union market? Join us for the ITBridge Go-To-Market Bootcamp — a practical, step-by-step journey designed to help IT companies, startups, scale-ups, and IT providers successfully position themselves and scale across the EU.

🎤 Learn from hands-on experts. Our mentors are European experts with real-world experience in international B2B sales, funding, regulatory compliance, and ecosystem development.

✅ Why you should join:

• Gain practical tools: Address every building block of growth—from market readiness to EU legal frameworks.
• Real-world application: Participate in brokerage and matchmaking events to apply your learning immediately.
• Build international connections: Network with IT companies from across Ukraine and the EU to foster cross-border collaboration.
• 🎓 Official recognition: Receive a certificate of completion for attending at least 60% of the sessions, validating your professional development.

💻 Bootcamp Program
The series consists of 8 online workshops covering the full cycle of international expansion:

1. EU Market Readiness & Clarifying Strategy— January 27 | 10:00-12:00 CET
2. International Marketing for IT Companies— February 24 | 10:00-12:00 CET
3. B2B Sales & Effective Matchmaking— March 24 | 10:00-12:00 CET
4. Access to Finance & Funding Opportunities— May 8 | 14:00-16:00 CET
5. Responsible AI Management — June 18 | 10:00-12:00 CET
6. Talent attraction and HR strategies in the EU — September 8 | 10:00-12:00 CET
7. Intellectual Property & Commercial Contracts for IT Companies — September 30 | 10:00-12:00 CET
8. Case studies: From local companies to EU contracts — October 21 | 10:00-12:30 CET

👥 Who is this for?
The program targets Ukrainian and EU IT companies and professionals in Business Development, Marketing, Sales, Compliance, HR, and Executive Management.

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📢 Bootcamp agenda

✳️ 1st workshop: Is your company ready for the EU Market — Readiness assessment
🗓️ When: January 27 | 10:00-12:00 CET | Online
🎤 Speakers:
▪️ Núria Escofet, Founding Partner at N&N Consulting
▪️ Marc Prat, International Trade Consultant & Trainer (30+ years of experience)
▪️ Cristina Corominas, Consultant at N&N Consulting

Record Presentation

✳️ 2nd workshop: How to adapt your company's marketing for the EU market
🗓️ When: February 24 | 10:00-12:00 CET | Online
🎤 Speaker: Víctor Pérez — Digital Marketing Specialist and Key Account Manager at Fhios (Barcelona) with 15+ years of experience in agencies and major brands, he specializes in analytics and digital strategy.

Record Presentation

✳️ 3rd workshop: Winning at B2B events & brokerage sessions
🗓️ When: March 24 | 10:00-12:00 CET | Online
🎤 Speaker: Silvana Sanfeliu Giaimo, Head of EU Projects & internationalisation of Fondazione Piemonte Innova.

Record Presentation

✳️ 4th workshop: EU Support for Growth: Grants, Investments & Acceleration Programs
🗓️ When: May 8 | 14:00-16:00 CET | Online
🎤 Speakers:
▪️ Maurits Butter — senior innovation strategist and business development expert at TNO in Netherlands, with extensive experience in developing and scaling Digital Innovation Hubs and training their coordinators. He specializes in building sustainable European innovation collaborations, combining expertise in EU policy, funding, and strategic partnership development.
▪️ Geraud Guilloud — EU Manager Strategy & Policy, with 20+ years of experience in European programmes and policies, including contributions to the AI Act, Data Act, DMA and Digital Europe Programme.

Record Presentation

✳️ 5th workshop: Responsible AI Management
🗓️ When: June 18 | 10:00-12:00 CET | Online
🎤 Speakers:
▪️ Dr Vladimir Estivill-Castro — Professor and international AI & Robotics expert at Pompeu Fabra University (UPF). PhD in Computer Science, IEEE and ACM Senior Member, with extensive global academic and consulting experience.
▪️ Florian Schuck — Policy Officer at the European DIGITAL SME Alliance, representing innovative SMEs in European policymaking. Formerly worked at the European Investment Bank and on AI policy in Brussels.
▪️ Benedetta Beltrame — Junior Policy & Communications Officer at the European DIGITAL SME Alliance. Specialises in EU and Comparative Law and supports the development of Europe’s digital tech ecosystem.

Record

Presentations:

Pompeu Fabra University European Digital SME Alliance

✳️ 6th workshop: Talent attraction and HR strategies in the EU
🗓️ When: September 8 | 10:00-12:00 CET | Online
🎤 Speakers:
▪️ Darius Popîrțac — Founder of GetFrankly, Executive Search & Leadership Advisory expert.
▪️ Dan Suciu — Agile & project management trainer, coach and Associate Professor at Babeș-Bolyai University.
▪️ Ernest Teniente — Full Professor at Universitat Politècnica de Catalunya (UPC), Director of inLab FIB and co-founder & CEO of Algorae.

Record

Presentations:

Ernest Teniente Darius Popîrțac Dan Suciu

✳️ 7th workshop: Intellectual Property & commercial Contracts for IT Companies
🗓️ When: September 30 | 10:00-12:00 CET | Online
🎤 Speakers:
▪️ Dr. Miquel Mirambell Fargas, LL.M. – Counsel and Assistant Professor of Commercial Law at ESADE Business and Law School
▪️ Míriam Serra i Casablancas – Junior Lawyer

✳️ 8th workshop: Case studies: From local companies to EU contracts
🗓️ When: October 21 | 10:00-12:30 CET | Online

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📚 What you will learn from this workshop:

• Export readiness audit: Identifying barriers, risks, and essential resources.
• International landscape: Navigating the legal, cultural, and financial aspects.
• Strategic planning: Building a concrete internationalisation roadmap.
• EU B2B sales funnel: Understanding sales cycles, budgets, and key decision-makers.
• Tools & practices: Mastering cold outreach, tendering, and referrals.
• Sales techniques: Refining sales scripts, handling objections, and closing techniques.
• Team alignment: How to align marketing, product, and sales for a successful EU entry.

Don’t miss your chance to scale!

Register now! Spots are limited

Organizers & Partners:

This course is organized by Kharkiv IT Cluster, Transilvania IT Cluster, Cluster Digital de Catalunya, IT Dnipro Community, and Odesa IT Family as part of the ITBridge project— a strategic initiative to strengthen cooperation between the European Union and Ukraine in the digital sector.

The ITBridge project is funded by the European Union through the Single Market Programme under the grant agreement №101196018. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor the granting authority can be held responsible for them.